Nikki Lao

Product/Brand Designer

I am passionate in designing for people and creating products that help them live better lives.

Experience

Worked with some cool compainies and organizations that got me where I am today.

Freelance Visual Designer (Nov 2019 – Present)

  • Engaged with 10+ clients to identify their needs and devise creative solutions

  • Improved brand strength and impacts through attention to marketing strategy, graphic design, packaging, web design, and user experience

  • Created marketing strategies that incorporate data-based decision making and focus on improving brand touchpoints

  • Prioritized the user experience, balancing design with approachability

Project Manager & Visual Designer (Apr 2018 – May 2020)

  • Leveraged engaging brand touchpoints and marketing expertise to help 20+ clients a year launch their business

  • Aligned objectives cross-functionally; bridged communications with 12+ teams of designers, marketers, and developers to create visual concepts using Adobe Creative Suite

  • Conceptualized, ideated, and delivered traditional print and digital assets including brochures, flyers, posters, banners, and site designs

  • Oversaw the design and maintenance of 15+ website pages for California State University Northridge departments and organizations

Product Design Intern (Jun 2019 – Aug 2019)

  • Directed the creative team in devising/implementing solutions for product direction, visuals, the user experience

  • Redesigned 60+ UI models and workflows using Sketch for a project on security and domain platform-based experiences for the Verizon Media Group; maximized writing and coding productivity for developers to meet deployment deadlines

  • Coordinated the testing of 30+ new user experiences during UAT meetings

  • Ensured design adherence to practices of high standard usability, consistency, and clarity before system deployment

Product Design Mentorship (Jan 2019 – Jun 2019)

  • Participated in a 6-month long UX student pilot program curriculum

  • Executed end-to-end design initiatives from conception with executives to final implementation

  • Translated high-level requirements into interaction flows and artifacts, creating intuitive and functional designs

  • Enhanced my awareness about UI/UX product design and how to improve current/future services

Product Design Mentorship (Jan 2019 – Jun 2019)

  • Garnered hands-on experience in teams of up to 6 multi-disciplinary designers

  • Completed a 6-month UX skillset development program

  • Participated in portfolio review workshops facilitated by industry-certified mentors with an emphasis on professional distinction in relation to product design and other relevant fields

  • Utilized qualitative and quantitative methods to validate design decisions and strategy

Skills

Design

Uses Adobe Illustrator, Photoshop, Indesign, After Effects, XD, Sketch, Figma and more.

User & Design Research

Able to understand the user's needs, behaviors, and motivations through various qualitative and quantitative methods.

Data Visualization

Able to understand the user's needs, behaviors, and motivations through various qualitative and quantitative methods.

Storyboarding

To prevent miscommunications, I can provide a clear concept of how a product will accomplish and look like.

Rapid Prototyping

Gather notes/research, sketch ideas, choose the best ideas and repeat until satisfaction.

Involvement

CSUNPOSSIUM

Developing Accessibility Mindsets

I’m fortunate to have presented at CSUNposium, also known as the 23rd Annual Student Research and Creative Works Symposium, about my research on the topic of the use of the internet and apps revolutionizing personal accessibility communications.

GOOGLE MENTORSHIP

Campus Collective

In 2019, I was lucky enough to be mentored under Austin Knight, a product designer at Google, with Christoper Simpson. We got to experience our first official design sprint at the Google Venice Beach office with other product designers and UX researchers.

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