Campus Collective

a student’s way to connect to organizations, communicate with members, and explore the community.

My Role

I was the sole individual responsible for the User Experience Design and I personally created the deliverables that you will see in this case study.

Team

Chris Simpson - UX Research

Timeline

6 mos (Jan 2019 - Jun 2019)
Overview

Design Exercise

A new school year is approaching and the orientation team is looking to you for some design expertise.

Prompt

IXD Track -  Design an experience for new students to browse, search,
and propose new student organizations.

Research

How might we questions

HMW

Find a suitable platform where students can get quick help when in need of service and information about events

HMW

Highlight a specific interest for students to make it easier for them to look for an organization and events they specifically want to get involved

HMW

Identify the strengths/potential of the current system.

HMW

Discover how the new students are connecting with experienced students.

HMW

Help accomplish student goals through student orgs

KEY POINTS

  • Create meaningful connections
  • Produce shared interest within clubs and students
  • Examine how the students developed their interests in club organizations
  • Pairing and finding process suitable with campus orgs that fits their needs and interest
User Interviews

Student Surveys & Interviews

On Average, 4 out of 10 students feel the sense of community within the university.

How did you hear about these organizations on campus?
Social Media
Word of Mouth
Campus events
Class
8.5 out of 10 students
believed that the experience of joing clubs/organizations and attending campus events should be promoted more often.
Here are the lists that students would want to achieve when joining clubs/organizations and campus events:
  • Career planning
  • Academic Advice
  • Being part of a student org.
  • Professional network
  • Personal connection
Ideate

User Persona

Jaden Smith
Age
19 years old
Student Lvl
Freshman
Major
Communcation Design
Interests
Design & Business
Pleasure Points
  • I can recieve benefits and achieve learning experience in this organization
  • I want to be part of something big
  • The events they host are impactful for the community they serve
  • Helps me connect with professionals in the field I want to get into
Pain Points
  • Struggles to look for the right friend goup with the same interests
  • No experience in the interest field
  • Making connection with peers and profesisonals are difficult
CONSIDER
1.
Hears from orientation leaders regarding a site for students to explore clubs and events
2.
Sees social media post from a friend who is in a club to use Campus Collective to read more info for their club event
EXPLORE
3.
Explores site and looks at all organizations/ clubs and events
4.
Creates account; saves interested events
5.
Bookmarks Campus Collective on Chrome
COMPARE
6.
Reads reviews online about usability and consistency of club/organation updates
7.
Consults with student’s opinion about Campus Collective
8.
Consults with student organization leader about how useful it
is to track members,
post events and
attract atttendees
TEST
9.
Looks up information for interested club/ organizations
10.
Selects and filled out questionaires for organizations/clubs
to join
11.
Visits an organization’s event, membership benefits and leadership positions
12.
Discovers students can customize thier dashboard accprding to their interests, student benefits, etc..
EXPERIENCE
13.
Was approved to join clubs/organizations
14.
Given information
for internships, scholarships, open leadership positions..
Design

ICONOGRAPHY

and more.
Design

Typography & Colors

Aa
HK Grotesk
Letters
ABCDEFGHIJKLMNOPQRSTUvwxyz
abcdefghijklmnopqrstuvwxyz
Letters
1234567890
Letters
!“§$%&/()=?`;: ¡“¶¢[]|{}≠¿‘ «∑€®
†Ω ̈⁄ø𕱑 æœ@∆oa©ƒ∂‚å¥≈ç √
Design

Functionality

01 - HOME SCREEN

Dashboard with hide/show nav, profile, featured event header, exploration of campus orgs, clubs, events, and more..

01 - HOME SCREEN

Dashboard with hide/show nav, profile, featured event header, exploartion of campus orgs, clubs, events, and more..

01 - HOME SCREEN

Dashboard with hide/show nav, profile, featured event header, exploartion of campus orgs, clubs, events, and more..

02 - SEARCH EXPERIENCE

Dashboard with hide/show nav, profile, featured event header, exploartion of campus orgs, clubs, events, and more..

02 - SEARCH EXPERIENCE

Dashboard with hide/show nav, profile, featured event header, exploartion of campus orgs, clubs, events, and more..

02 - SEARCH EXPERIENCE

Dashboard with hide/show nav, profile, featured event header, exploartion of campus orgs, clubs, events, and more..

03 - BROWSE

Dashboard with hide/show nav, profile, featured event header, exploration of campus orgs, clubs, events, and more..

03 - BROWSE

Dashboard with hide/show nav, profile, featured event header, exploartion of campus orgs, clubs, events, and more..

03 - BROWSE

Dashboard with hide/show nav, profile, featured event header, exploartion of campus orgs, clubs, events, and more..

04 - PROPOSE NEW STUDENT ORG

Dashboard with hide/show nav, profile, featured event header, exploartion of campus orgs, clubs, events, and more..

04 - PROPOSE NEW STUDENT ORG

Dashboard with hide/show nav, profile, featured event header, exploartion of campus orgs, clubs, events, and more..

04 - PROPOSE NEW STUDENT ORG

Dashboard with hide/show nav, profile, featured event header, exploartion of campus orgs, clubs, events, and more..

Reflection

What I Learned

Challenging attitudes is easy, changing behaviors is hard.

Buddy is as a concept for challenging attitudes about adoption, some interested adopters prefer their own interest in a specific type/character of dogs they prefer, not the wellbeing of animals. But to change that behavior through design will require a deeper dive into motivations and system-level considerations.

Understanding motivations & context of use

Preferably, I would have spent more time conducting contextual inquiry with adoption counselors and shelter workers, to better understand how resource constraints manifested in their work caring for the animals and facilitating adoptions. This would allow me to create a tool that reflects more of the realities in their daily operations.

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